Latest

A picture of a woman shopping for groceries

Movement of Budgets Across Retail Media Networks: Why Static Allocation Is Holding Brands Back
Retail media budgets are still locked into rigid JBPs and static retailer allocations. Discover why FMCG brands need to move to fluid, performance-driven budget allocation across RMNs — and what it takes to get there.
#RetailMedia #MarketingMeasurement #EcommerceStrategy #B2BMarketing #RetailInnovation #Triffecta
9th July 2026
Moving Beyond ROAS: Incrementality & AI in Retail Media
Why ROAS is no longer enough. Discover how the rise of AI shopping agents is forcing brands to shift their retail media focus to true incremental growth.
#RetailMedia #DigitalMarketing #AI #DataStrategy #RetailInnovation #Triffecta
8th July 2026
The Measurement Fragmentation Problem
Struggling with fragmented retail media data across multiple dashboards? Learn why standardisation and unified execution are the future of RMN growth.
#RetailMedia #B2BMarketing #EcommerceStrategy #ContentStrategy #MarketingMeasurement #Triffecta
6th July 2026
How AI-Driven Marketing is Transforming Audience Targeting and Spend Optimisation
Discover how Triffecta’s AI-powered AdTech platform helps FMCG brands target, optimise, and personalise campaigns across channels—efficiently and at scale.
#RetailMedia #AI #AdTech #FMCG #Triffecta
7th October 2025
Sponsored Search: The Pain and the Path Forward
Sponsored search is the most measurable part of retail media—but also the messiest. Here’s how brands can move from chaos to control.
#SponsoredSearch #RetailMedia #AdTech #SearchMarketing #Triffecta
10th September 2025
Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media has entered a critical inflection point.
Find out more on linkedin.
#triffecta #adtech #fmcg #cpg #retailmedia #shoppermarketing
11th July 2025
Retail Media is Fragmented. Your Search Strategy Shouldn’t Be.
In the new era of retail media, where digital shelves are as competitive as physical ones, managing sponsored search effectively can be the difference between being discovered—or disappearing.
#RetailMedia #SponsoredSearch #CPGMarketing #OmnichannelCommerce #InstacartAds #WalmartConnect #KrogerPrecisionMarketing #DigitalShelf #MediaExecution #GroceryMarketing
11th July 2025
Why Publishers Need Smarter AI Support To Maximize Monetization
The complexity of today’s publisher monetisation landscape—across programmatic, direct deals, data, privacy and user experience—has reached a point where it’s becoming increasingly difficult for teams to manage effectively on their own
Find out more on linkedin.
#adtech #monetisation #retailmedia #fmcg #shoppermarketing
10th July 2025
Retail Media Is Booming—But Where’s the Full Picture?
Retail media is growing fast—but fragmentation is holding it back. Discover how Triffecta simplifies performance tracking across platforms.
#RetailMedia #EcommerceMarketing #AdTech #ShopperMarketing #ROIonRetail #RetailInnovation #MarketingInsights
3rd July 2025
Retail Media’s Acceleration: Why Sharper Insights Are the Next Growth Frontier
As retail media spend accelerates in the UK, sharper insights—not just inventory access—are becoming the key growth lever. Here's how Triffecta helps brands make smarter, faster decisions.
#RetailMedia #MarTech #DigitalAdvertising #Triffecta #UKRetail
2nd July 2025
Haatch just invested in Triffecta
Here's why 👇 👇 👇
Find out more on linkedin.
#Haatch #Investment #Triffecta
30th June 2025
What Is Retail Media and How Is It Managed in the UK?
A clear overview of retail media in the UK—what it is, why it matters, key players like Tesco and Sainsbury’s, and how brands are managing campaigns amid a fragmented landscape.
#RetailMedia #DigitalMarketing #UKRetail #AdTech #Triffecta
23rd June 2025
Triffecta at Shoptalk 2025
Retail Media is finally getting the spotlight it deserves at Shoptalk — and Triffecta will be there. If you're looking to simplify, scale, and unify your retail media strategy across retailers, let’s talk. 📍 Find us in the new Retail Media stream.
Find out more on linkedin.
#Shoptalk2025 #RetailMedia #CPG #RetailInnovation #Triffecta
3rd June 2025