More retailers. More campaigns. Shouldn’t mean more admin. Triffecta brings campaigns and performance together, so retail media teams can move faster and stay in control
Built for teams managing retail media at scale
Trusted by performance agencies & high-volume brand networks
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The cost of fragmentation
Every new retail media network can introduce another setup flow, reporting view, ROAS definition and way of working. The result is a growing operational burden at exactly the point your team needs more pace, clarity and control.
SETUP FRICTION
Rebuilding the same campaign across every retailer / retail media network is a huge drain on time and resources. Every launch means repeating the same work, slowing your team down and creating room for error.
More setup. Less leverage.
KPI MISMATCH
Different dashboards and definitions make cross-retailer performance harder to compare.
Disconnected metrics. Slower decisions.
INERTIA
Multiple reporting spreadsheets take time to build, reconcile and review. The more networks you add, the more resource is tied up in reporting rather than acting.
Growth shouldn’t mean more admin.
Operating model
Build campaigns once, activate them across connected retail media networks, and bring performance back to one consistent view.
Set products, target keywords, wallet budgets, and campaign parameters in one unified creation workflow.
Duplicate and deploy campaigns across the connected networks you select, without rebuilding the same setup in each retailer portal.
Every retailer reports differently and every retail media network provides fragmented data in its own format. Triffecta brings it together and aligns it, so you can create reports once and review performance by retailer, category or SKU.
Intelligent Automation Layer Active
Handling manual pacing, keyword discovery and catalog updates without relinquishing strategic control.
The platform
Run campaigns, compare retailer performance and manage your retail-media operation from one environment - without giving up the visibility or control your team needs.
Create, schedule and pace sponsored brand and sponsored product campaigns in one universal interface.
Compare performance across connected retailers side-by-side with true attribution and currency alignment.
Eliminate repetitive keyword generation and budget pacing while human agency experts keep ultimate strategic control.
Connected ecosystem
Triffecta sits within your existing retail media stack - not beside it or above it.
Full support for sponsored product activations, dynamic catalog syndication, and European retailer network sync.
Native execution for tier-1 grocery, supermarket and FMCG networks across the UK, Europe and North America.
Sponsored Products and Sponsored Brands automation. Sync campaign structures, budgets and positive/negative keywords.
Retail media ad serving and campaign automation. Sync campaign structures, budgets, targeting rules and sponsored ad placements.
No growth tax
As your retail media operation scales, Triffecta accelerates cross-channel execution and continuous data visibility - without growth turning into another platform tax or compounding spend fee.
Scale spend, team seats, product catalogs, and international markets without turning every step forward into another platform surcharge.
Launch, duplicate, and orchestrate high-velocity activity across product tiers without requiring new platform setup or complex operating changes.
Add new retail media networks into your unified operational fabric. Zero fragmented logins, zero friction, and consistent reporting workflows.
Why Triffecta
Triffecta connects the work that is usually fragmented across retailer portals. Your team gains a consistent workflow while the retailer-specific detail remains visible and under control.
Move from retailer-by-retailer setup to one streamlined campaign workflow that reaches your connected networks from a single starting point.
Normalize conflicting retailer metrics into an apples-to-apples reporting layer. Give clients transparent cross-network clarity without spreadsheet gymnastics.
Use automation to remove repetitive work while keeping strategy and decisions with your team.
Perspectives & Research
Retail Media Measurement Lesley Mace
Every retailer defines, labels and delivers data differently. Here is why cross-retailer retail media reporting breaks, and how Triffecta fixes it.
AI Ken Platt
AI in retail media is now table stakes. Triffecta goes further: evidence behind every recommendation, an audit trail, and day-parting controls you own.
Operating Layer Triffecta
Separate log-ins, repeated set-up and disconnected reporting are holding retail media back. See how Triffecta unifies campaign operations in one layer.
See how Triffecta can give your team the execution, visibility and control to run retail media in-house.
A practical conversation about your retail-media challenges and whether Triffecta can help. No high-pressure sales.
