Retail Media Is Booming—But Where’s the Full Picture?

A picture of a woman shopping for groceries
A picture of Ken Platt

Ken Platt

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Retail media is now a core part of the marketing mix. And it’s working—search drives conversion, retailers offer rich first-party data, and campaigns are running across more platforms than ever.

But here's the catch

  • You're logging into 5+ different systems just to understand what’s performing
  • You're relying on inconsistent metrics that make comparisons near impossible
  • You're burning time and resource trying to build a picture that’s still incomplete
  • …And Management wants a report by the end of day on what is driving sales

Sound familiar?

You know search works. But which search term? Where? At what cost per sale?

The reality is: without a joined-up view, even the best-performing campaigns can get lost in the noise.

That’s Where Triffecta Comes In

Triffecta integrates directly with retail media platforms like Criteo, CitrusAd, and retailer-owned media networks—pulling everything into a single, clear view.

  • No more spreadsheets
  • No more channel-by-channel guesswork

Just one platform (one log in, yes you heard that correctly) that shows you:

  • What’s driving performance across retailers
  • Which campaigns are delivering real ROI
  • Where to optimise in real time

Smarter Decisions. Less Noise. More Growth.

Retail media shouldn't mean more dashboards and more headcount. It should mean more clarity. More speed. More value.

If you're scaling your retail media investments—and you're tired of flying blind—let's talk.

Contact us or book a walkthrough.

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